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Entrepreneurs, musicians, creators, journalists, marketers, filmmakers, promoters, forward-thinkers, and music lovers of all kinds will gather in New York City for the 19th annual LAMC (Latin Alternative Music Conference) taking place July 10th-14th. 

In addition to the industry panels, networking opportunities, and trade show displays at the Stewart Hotel, the LAMC also offers free concerts across New York City. 

Thursday, July 12th
SYNCHronicity: Latin Music Opportunities in TV, Film, and Branding

Presented by Industria Works

As Latin music becomes more ubiquitous across film, television, and advertising platforms, this panel will examine licensing trends in the industry and best practices for artists, labels, and publishers looking to land that next big Hollywood synch or brand campaign. Featuring Susan Schwartz (Platinum Rye), José Palazzo (Cosquin Rock), Giovanni Villamar (Anomaly), Mary Nuñez (Sony Music), Michael Rucker (Fania), Stephanie Diaz-Matos (music supervisor), Manny Gonzalez (Moet Hennessy), Tom Briggs (Creative License),
and Jesus "Malverde" Gonzalez (Universal Music).

Women Changing the Face of the Latin Music Industry

Presented by The Orchard

With more women entering key executive decision-making roles in the Latin music industry, as well as more female artists rising to the level of headliners at festivals and on tours, this panel will address the strong women moving the industry forward and also examine areas where women can continue to play a role in enacting positive change at both the music industry and societal levels. Featuring Ana Tijoux (artist), Erika Elliott (SummerStage), Colleen Theis (The Orchard), Yvonne Drazan (peermusic), Diana Rodriguez (Criteria), Livys Cerna (Latin GRAMMYs), Stephanie Streeter (Eventbrite), and Ana Poluyan (manager for Los Pericos).

Friday, July 13th

The Big Digital Frontier: Latin America and the U.S. Latin Market

Presented by Symphonic Distribution

Latin genres continue to over-index on streaming platforms by growing explosively in Latin America and the U.S., accounting for a significant part of the music industry's ongoing recovery. Featuring Janette Berrios (Symphonic Distribution), Paul Dryden (ATO), Tony Van Veen (AVL Digital/CD Baby), Ana Luisa Patiño (Altafonte), Henrique Fares Leite (Deezer), Ulises Lozano (Kinky), and Emmanuel Zunz (ONErpm).

Knowledge is Power: Music Education in the Digital Age

Presented by Berklee Online

This panel will explore the role of music education in preparing the music industry's next generation. The panel will also explore the role of technology in increasing access to education and educational tools and how that has brought these institutions to the global arena. Featuring John Escobar (Berklee), Carlos Chirinos (NYU), Nick Cucci (GRAMMYs/Recording Academy), Joe Lambert (Engineer/Full Sail Alumni), and Franklin "El Medico" Rodriguez (Producer/Mixer/Educator).

What is a Crossover in 2018?

In a post-"Despacito" world, what is a crossover in 2018 when there are already 52 million Latinos living in the United States? How does the recent wave of pop and urban crossovers compare to the crossovers experienced earlier by artists like Ricky Martin and Enrique Iglesias. Moderated by Billboard's Leila Cobo, our panel will weigh in. Featuring
Draco Rosa (artist), John Reilly (Rogers & Cowan), Christopher Sampson (Superfly), 
and Angie Martinez (attorney).

“This expertly assembled conference — a series of panels, concerts and exhibitions designed to highlight emerging Latin artists working outside the mainstream — always elicits unforgettable performances.”

“The Latin Alternative Music Conference... personifies the energy and diversity within the contemporary Latin music community.”

"The annual confab has grown from an encounter of Latin rock aficionados and indie empresarios to a meeting of diverse music industry professionals." - BILLBOARD

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